The IR Book Chapters

1. Overview of the Investor Relations Function
2. Role and Value of Investor Relations
3. Setting Up the Investor Relations Function
4. It’s All About Valuation
5. Corporate Disclosure, Reporting and Transparency
6. Gaining the Full Measure of Your Company’s Intangible Assets
7. A Governance Framework

The Market

8. The Market: An Introduction
9. The Sell Side
10. The Buy Side
11. The Multiple Dimensions of Trading Practices
12. Key for Investors: Risk Management

Corporate  Practices

13. Importance of Research as the Foundation of Investor Relations
14. The Value of Converging the Communications Functions
15. Quarterly Financial Results: The Big Event (press release, conference call, transcript and summary)
16. Wide Range of Communications Vehicles (SEC filings, press releases, conference calls, presentations, investor profile, fact book, the Internet.)
17. Focusing on the Annual Report
18. Building Relationships with the Sell Side
19. Building Relationships with the Buy Side
20. Dealing with the Media: A Vital Role
21. The Many Facets of Shareholder Services
22. Make or Break: Crisis Communications
23. One Worldwide Market: Global Investor Relations
24. Measuring IR in a Value-Creation Context
25. Initial Public Offerings
26. Fixed Income IR Programs